As is our practice, our first step is to listen to your needs and marketing objectives. We employ a simple briefing format to aid us in gaining all the relevant information and necessary insight to fulfill your requirements. The next stage would see us prepare a written brief for your consideration. Once everyone is in agreement with the solution and direction contained within the brief, we would then typically respond with some directional concepts. From your response to these initial concepts we would then proceed to a final presentation of our recommendation.